Customer Response Center 888-729-4884


Genuine Service Excellence

ITU AbsorbTech is an industrial laundry service company following sustainable business practices, owned and operated by the Leef family now in its fourth generation of ownership.

For over 80 years, ITU AbsorbTech has provided sustainable practices including managed service programs for launderable, reusable textile products in support of cleaner, safer and more productive work environments. Our environmentally preferred services include mats, garments, absorbents, towels, mops, gloves and first aid.

We have a long-standing tradition of delivering Genuine Service Excellence - exceptional quality people, products, and services that attract, win and retain long-term, loyal customers. 


PeopleOur team is highly experienced with tenure unmatched in our industry. Through effective Team Play and training, each employee is empowered with the tools and knowledge to identify solutions that help our customers achieve their goals and ensure a successful program.

AbsorbU is our unique center of excellence for service, sales, operations and safety training. We teach important concepts like providing exceptional service to our customers and sustaining a best in class safety work environment.  Our service team invests over 30 hours of classroom training to become Genuine Service Excellence Certified.  


ProductsExceptional quality and environmentally preferable products support our customers’ goals in safety, waste reduction, pollution prevention and compliance. Our unmatched industrial laundering processes and quality control systems produce a cleaner, better product for our customers.  State-of-the-art processing technology and environmental stewardship help support our customers’ sustainability initiatives.


ProductsOur full-service, team management approach to your program will help your company realize significant time savings through an optimized program that fits your budget and needs.  Our managed service programs include:

  • Knowledgeable, certified professionals assigned to manage your account
  • Reliable, scheduled delivery and pick-up of product
  • Program optimization through training, reporting, and service audits
  • Proactive inventory management that flexes to coincide with your business cycles
  • Live customer support through our Customer Response Center
  • Online account management through myAccount 

We meet regularly with our customers to ensure we are delivering Genuine Service Excellence. We strive to maintain a high Net Promoter Score (NPS), a leading method used to measure customer loyalty.  Our current NPS is 94%, well above 69%, which is considered an exceptional score across a wide variety of industries.

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Genuine Service Excellence – Certified

Our employees invest over 30 classroom hours to become Genuine Service Excellence certified through AbsorbU, our corporate training and development center.